The speaker starts her presentation
saying that social media is a gender promoter, with degrading ideas and
conceptions of a what a man/woman should be, it is a distorcionado mirror of
the reality (stereotypes).
Society has a sistem of labbeling, each
category is an assumption that the persson who fits in it has some predictable
characteristics, for example: female 18 years.
The speakers says that the social media
will erase genders.. but how?
The speaker introduces the term *
Psycographic* which it is a proces to create complex profiles of the
consumers , but isn´t generated a great impact. The spekear and her team
has been investigating for the last 8 years about demographics and his impact
in the social media. The investigators concluded that the old categories are
not longer consistent with the present and will be no longer sustainable
because of the hight technology that exist today. Nowadays it is very
easy for people to conect with other people not only for internet but
also for the transports available (like airplanes).
The internet comunities (these
comunities are created around certain topic) are very important and very
difficult to reach for the publicty of more traditional companies because
these companies try to understand these comunities in a demographic way. For
example the footbal community of internet envolves people of all over the world
not certain area or zone so it ilogical to aproach the footbal community by
thinking of a certain dominant zone or ethnicity. These communities are very
important for the companies for they are the new mass audience .
These companies often can see where our
clicks in the computer go (yes it is very creepy) but there is a positive side!
Because the new mass media will organize in our tastes and not in our gender or
demographics characteristics , so the publicity will not longer be based on
gender or in some stereotypes but instead in the tastes and values of
people. In the future it will be more important to know that you like
basquetball than if you are an asian or an afroamerican.
There is other important thing and that
is women are in the head on the use of social technology according with the
speaker and this dominance will cause a huge impact in the future, there will
be a feminist dominance., the autor conclude
this by taking the initial assumption that it will be a publicity based on in our
tastes in the future and it was said before: women are dominant in the social
media, and this dominance will bring down the old categories and stereotypes of
the past.
I personally find this point of view new
and refreshing, it is simple but at the same time complex, I think the speaker
it is very optimistic about the future but there is something that the speaker
is missing and it is key to erase stereotypes and that is personal interaction,
internet interaction will contribute to this but never will be determinant you
have to see the other persson to make a better idea, and then to judge.