Gender´s extinction!!

The speaker starts her presentation saying that social media is a gender promoter, with degrading ideas and conceptions of a what a man/woman should be, it is a distorcionado mirror of the reality (stereotypes).

Society has a sistem of labbeling, each category is an assumption that the persson who fits in it has some predictable characteristics, for example: female 18 years.

The speakers says that the social media will erase genders.. but how?

The speaker introduces the term * Psycographic* which it is a proces to create complex profiles of the  consumers , but  isn´t generated a great impact. The spekear and her team has been investigating for the last 8 years about demographics and his impact in the social media. The investigators concluded that the old categories are not longer consistent with the present and will be no longer sustainable  because of the hight technology that exist today. Nowadays  it is very easy for people to conect with other people not only for internet but also  for the transports available (like airplanes).

The internet comunities (these comunities are created around certain topic) are very important and very difficult to reach for the publicty  of more traditional companies because these companies try to understand these comunities in a demographic way. For example the footbal community of internet envolves people of all over the world not certain area or zone so it ilogical to aproach the footbal community by thinking of a certain dominant zone or ethnicity. These communities are very important for the companies for they are the new mass audience .

These companies often can see where our clicks in the computer go (yes it is very creepy) but there is a positive side! Because the new mass media will organize in our tastes and not in our gender or demographics characteristics , so the publicity will not longer be based on gender or in some stereotypes but instead in the tastes and values of  people. In the future it will be more important to know that you like basquetball than if you are an asian or an afroamerican.

There is other important thing and that is women are in the head on the use of social technology according with the speaker and this dominance will cause a huge impact in the future, there will be  a feminist dominance., the autor conclude this by taking the initial assumption that it will be a publicity based on in our tastes in the future and it was said before: women are dominant in the social media, and this dominance will bring down the old categories and stereotypes of the past.

I personally find this point of view new and refreshing, it is simple but at the same time complex, I think the speaker it is very optimistic about the future but there is something that the speaker is missing and it is key to erase stereotypes and that is personal interaction, internet interaction will contribute to this but never will be determinant you have to see the other persson to make a better idea, and then to judge.

Green Energy !!!!!

This is a very tought issue to speak of but I will try to do my best to show my personal view. I have a brother studying electric engineer, he has a very clear view of the issue, he said to me the last time that in our country it is necesary new sources of energy  specially in the next 20 years, my brother thinks that Hidroaysen is necessary in the future. No conventional energies like solar and eolic energies are very expensive and cause more ambiental problems conventional energies (carbón), so where we gonna find the solution? I really don`t know I think my brother is right that we need hidroaysen, but there something that bothers a lot and that is if hidroaysen is built, it will be property of some spanish company. So do you really think that  it is right that OUR energy, gathered here has to be property of  foreigners? Don´t get me wrong I`m not being xenophobic, but since a long time  foreigns entrepreneur  has been slowly acquiring our basics needs like water and electricity to make business with them is like a new form of  cololonialism.

 

 Personally I think that is ok,  we must  built new sources of energy (many people don`t know but with the actual technology there is almost no ambiental impact to be worried about) but those sources have to be managed by our own goverment and not by foreigners.

Ciberaddiction

Well, I´m not a big fan of technology,  I have the same cell phone for the last four years but as a college student technology becomes necesary. In my particular case I use a lot internet and specially the e-mail technology and social networks like Facebook.

Almost all of our classmates have a Facebook account, and Facebook is the most important source of information related to college issues, the name of the group that we (as classmates of the year 2011) are in is psico ,in  this Facebook group our classmates can  comunicate each other, the main topic of the conversations are the academic ones and sometimes the organization of special events like a classmates party. The Facebook group it is very usefull, sometimes there is some information that it has to be know very quickly like the postpone of an exam or the cancelation of the class, and I think that is a good thing to have such grade of comunication between our classmates.

But I don´t use other social networks (like twitter for example) because I feel like I might be caught into this, by this I refer to the constant vigilation of social networks, I`ve seen a lot of people that spend many hours in their computers (only to be online on facebbok)  and others are   even worse, they spend many hours in their cell phones, it is good thing that the people may be connected with each others but in the other it makes us terrible dependent of these artifacts.  This kind of behavior it can be called (with all the right involve)  an addiction. infortunaly internet addiction or ciberaddiction, are not recognize as psychological problems ,but there was an old discussion , some psychologist have tried top ut this addiction in the DSM (Diagnostic and Statistical Manual of Mental Disorders) but  all of them has been rejected.